Welcome to the world of “cloud labor,” a form of cloud and crowd sourcing. A virtual workforce will undertake any task in the cloudlike world of cyberspace for the best possible price. For example, Unilever dropped its ad agency of 15 years and posted on the Internet site IdeaBounty.com that they wanted new ad ideas. IdeaBounty offers an online marketplace trading in creative ideas. Unilever received over 1,000 proposals and selected two that received $15,000 for their suggestions.
I wonder how cloud labor might be used for learning with Tablet and other mobile PCs? Hmm, I want to think about this!
Mullins, J. Innovation: The relentless rise of the digital worker. New Scientist, 16:19, 15 January 2010.
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